Subject Matter Expert (SME) Areas
We have assembled a team of subject matter experts to help address business
challenges that are particularly complex or require ongoing reviews and
refinements. To help contain costs, these experts are only brought into a
particular assignment when, in the judgment of the principal, their special
knowledge is required, and they are only engaged for the length of time
Having a clear and coherent business strategy is as critical to achieving
success today as a map (or GPS) is to finding your way in an unknown land.
And, if you aren't sure where you are going, even a map isn't going to help.
Strategy development starts with an analysis of where you are, then
integrates your vision and goals for where you want to be, and finally creates
your individual roadmap (a business plan) for getting there. Without a
strategy, there is always a risk of creating unreasonable goals or expecting to get there in one big leap; and
when the plan doesn't work, hopes are often dashed. So, this business
roadmap contains intermediate objectives, periodic reviews, milestone
adjustments, and refined strategies, if necessary. Each of the individual
business areas listed below are considered and, where relevant, incorporated into
Marketing and Sales
and sales expert can look at the programs you have in place today and develop a
clear and concise message designed to reach your target audience with a
compelling message that sells you and your service or product. This often
involves a thorough analysis of your market and your product/service fit.
Similarly, we'll look at your market size and location to determine if either
needs to be expanded (or possibly contracted) based on your ability to serve
your existing customers. Few things do more damage than failing to deliver
to your current customer base.
Finance, Accounting, Taxes and Business
A seasoned financial professional, usually a CPA with vast business experience,
can do a thorough review of your bookkeeping practices and records and identify a wide
array of potential problems that can have not only financial consequences (i.e. failing to
collect on accounts receivable, late action on accounts payable resulting in
additional fees) but also create legal problems with the IRS or state taxing
authorities. Additional action in this area may include remedial training
for an accounting employee or even outsourcing a professional firm to provide
Web Development, Photography and Collateral
Even small businesses require professional looking websites and marketing
collateral. While the specific nature of these materials may vary
depending on size and industry, a central component is professional imagery.
This SME can provide onsite photographic services to create headshots for the
company executives and other key staff members, interior and exterior architectural
photos, product and equipment photos, and HD video products where needed. These
images can then be used to create or update the business website or design and
publish other marketing materials.
Logistics and Transportation
Moving your products or employees who provide the services you offer are often
both complex and expensive. Our SME can look at your requirements and
existing resources and make recommendations for improvements that can both
enhance and streamline them, resulting in more efficient and
cost-effective/saving solutions. Outsourcing, leasing, strategic
partnerships, and many other creative methodologies can result in improved
International Business and Exporting
Companies that are either selling or would like to sell their goods internationally face
a daunting hurdle of regulatory and logistical challenges. The SME who
consults in this area has extensive experience working in the international
market space and can help establish a set of practices to successfully interact
with foreign businesses. The same can hold true with imports you may
require in order to produce your products.
Insurance and Benefits
Managing employee benefits is increasingly more complicated and expensive.
Healthcare benefits, workmen's compensation and several other programs are often
based on the number and type of employees. This SME can review your
procedures and make recommendations for improving employee benefit packages
while complying with all federal, state, and local regulations. In some
cases, this may require changing providers of benefit packages or even
outsourcing the administration of these benefit packages.
Human Resources and Leadership
Similar to the benefits management area, rules and regulations differ significantly based
on industry, number of employees, and several other factors. If you don't
have a full fledged HR staff, this SME can recommend outsourcing options or
assist in establishing an appropriately sized internal department to manage this
critically important function.
Process and Product Development
The world is ever-changing and companies must change to keep pace with the needs
of their market. Whether you provide products or services, there must be an
ongoing effort to review your offerings for needed refinements while
simultaneously looking at new opportunities to expand your markets. This SME can help establish a set of protocols designed to optimize these processes
to ensure you are always one step ahead.